In this episode of Coffee with Cool People, host Chip Munn spoke with Dr. Terry Roberts, Music Director and Conductor of the Florence Symphony Orchestra, about music, leadership, and the role of the arts in community life.
Roberts’ story begins in Oklahoma, where he started playing instruments at just six years old. The French horn became his specialty, eventually carrying him to Florida State University and then onto international stages in Germany and Monte Carlo. In 1998, life brought him to Florence when his wife joined the South Carolina Dance Theatre, and he has been shaping the city’s cultural landscape ever since.
As conductor of the Florence Symphony Orchestra, Roberts weaves together artistic vision and the leadership required to guide an orchestra of more than 60 musicians. His concerts mix tradition with innovation. Classical works are paired with crossover performances like the popular FSO Rocks series, designed to welcome new audiences and spark excitement in younger listeners. Annual Christmas concerts have also become a beloved community tradition, blending professional performance with local talent.
Roberts’ philosophy is straightforward: music is about discipline. “It’s 10% talent and 90% discipline,” he told Chip. He compares music education to athletics, emphasizing that even if students do not become professional musicians, the skills they develop, focus, perseverance, and appreciation, shape their lives in meaningful ways.
Beyond the podium, Roberts has been a tireless advocate for the arts in Florence. He co-developed the Music Industry degree at Francis Marion University and played a pivotal role in the success of the Performing Arts Center. Through both education and performance, he has helped cement Florence as a hub for artistic growth.
Chip highlighted Roberts’ ability to merge humility with leadership. While he is the face of the orchestra, Roberts sees himself as both conductor and motivator, striving to get the best from his musicians while keeping performances accessible to the community.
When asked about his favorite fictional representation, Roberts playfully chose “an Allman Brother, when I had hair.” That sense of humor and down-to-earth personality have made him a relatable figure in Florence’s arts scene.
From international stages to local symphonies, Roberts’ journey reflects a belief in music as both discipline and joy. He continues to inspire students, audiences, and fellow musicians alike, using his craft not only to entertain but to connect and strengthen community.
